A letter from the founder
I thought it would be more personal to write a few words introducing us, rather than using the faceless "about us" section found on most other websites.
Some of you may have known my previous business MYPROTEIN®, which I founded in 2004 and then later sold in 2011. Why is this relevant? Well, primarily I know what customers expect in terms of service, quality and innovation. Furthermore, as sports nutrition is fundamental for anyone wanting to improve their athletic performance, we aim to surpass expectations on all fronts.
The sports nutrition industry has undergone an incredible decade of development and growth. Unfortunately, it is also full of companies who want to make a "quick buck" who cut corners on their products and services to improve profits.
It is therefore my personal mission to ensure we are different. I am not driven by targets set by investors or the bank (we have no investors or banks to answer to). Similarly, I am not fueled by personal wealth. I am focused on creating a company which gives the absolute best in sports nutrition. Granted, talk is cheap. This is why I have personally invested millions of pounds into building the very best team, systems and facilities. We are a brand you can trust.
Don't take my word for it, I invite you to try our products and you will see, feel and taste the improvement in quality compared to other brands - and if you are not satisfied we promise to give you your money back.
Sports nutrition has come a long way in ten years and it's our aim to Go Further with GoNutrition® .