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See the Difference

Re-Introducing gonutrition

We think 2017 will be our most exciting year yet, with a whole host of new projects and new products coming thick and fast. That all starts today, as we unveil a new exciting chapter in gonutrition history - with a brand new identity, strap-line, packaging range and improved website.

It’s the culmination of months of hard work as we strive to bring you the best possible experience anywhere on the market. But it's much more than a simple facelift. It's us doubling down on our commitment to everything that we stand for: unrelenting quality, absolute transparency and refreshing simplicity.

Why rebrand now?

Last year, we stepped back and took a hard look at our brand and packaging. We knew we had some of the highest quality products on the market, but felt the packaging no longer reflected that and was starting to look a little dated. We wanted each and every product to reflect our commitment to quality and look and feel like the superior products they are.

It was also true that the website needed a bit of TLC to make your experience as seamless and enjoyable as possible - and to fix a handful of bugs that came with being 4 years old. We now think it’s the best in the business once again but would love to hear your thoughts too.

Most importantly, we also know that you, our customers, invest a tremendous amount of time and energy into self-improvement, diet and training – so thought it was only right that our products and website carried the same level of commitment to being the very best.

Same great product, killer new look

We did a lot of work to figure out what we really stand for. It was clear pretty quickly that what really sets us apart from the rest is our transparent, no-nonsense approach - free from the hype and jargon that you may find elsewhere. We’re not one for elaborate campaigns, we say it how it is and you’ll never find us hiding behind complicated wording or hidden ingredients.

For the design, it all started with a blank piece of paper. First and foremost, we wanted to bring you a design that looked visually superb. Something you could be proud to pack in your gym bag or share on Instagram. We stayed true to our iconic orange and grey - but have given gave them both a modern refresh. The new design captures what we’re all about perfectly. Clean, simple, transparent and modern.

The goal was to evolve the pouch to something new and fresh whilst keeping hold of the best bits. The new pouches are foil lined and fully re-sealable to lock in the freshness, and then strengthened to reduce the risk of tears or splits while on their way to you.

#seethedifference

Of course, a brand is much more than a logo, a font and - admittedly - some pretty awesome packaging. A brand is all about customer experience from start to finish. It’s about great products and even better customer service. It's about a brand that helps you exceed your goals time and again.

The new strap-line perfectly captures what we’re all about. In an industry full of hype, airbrushing and hidden formulas, we opt for a no-nonsense approach where what you see is what you get. We invite you to come and see the difference. See the difference in us. See the difference in yourself. See the difference versus the rest.

The first new products have started to ship out over the last few days. We’d love to hear your thoughts on the new look, or even better, share your delivery on social media with the hashtag #seethedifference for the chance to win a £100 GN™ Gift Voucher.

Click here and see the difference for yourself with 30% off the entire site.