James Bradford

The holy grail - more muscle and less fat!|Many now use phone apps to track calorie intake|You're accountable to you and the mirror!|5 things to consider when burning fat|
#1 Understanding calories and calorie deficits
A calorie is just a form of energy. The amount of calories we burn by simply existing is called our BMR, or basal metabolic rate. Your BMR, age, and activity level are used to determine how many calories you should be eating in order to maintain your weight. If you want to lose weight, however, the formula is simple: burn more calories than you eat. Fat loss, no matter what you read in the press, is solely about being in a calorie deficit. Calorie deficit is when you burn more calories per day than you consume. Only then will you burn fat.#2 Tracking it
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#3 Understanding macros
If you have goals beyond weight loss, such as fat loss with muscle maintenance, then it is very important to understand macros and how they can benefit this. Macros are simply; Protein, carbs and fats. They all have their own calorific values, for example… 1g Protein = 4kcals 1g Carbs = 4 kcals 1g of fat = 9kcals It is vitally important you have a good split of all these in your diet, as ignoring one can dramatically deter your progress.#4 Preparation and Supplements
Preparation is key. You hear it all the time, but it is true! Once you have worked out how much you need to eat, prepare what you can the night before, or even two days in advance, this will only take 30-40 mins of an evening and can be done while you watch TV. Dietary supplements will work, but only when you do. So when you are in your calorie deficit and on your way to feeling better and losing fat. Supplements can help a lot. and our diet range is extensive. A diet whey protein is a great meal replacement product, which you can easily add into your calorie allowance on a daily basis, as a quick, healthy and very convenient option for breakfast, or even at your desk for lunch. Supplements can be hugely convenient for anyone with a hectic lifestyle, however it is very important that you do not become reliant on them, A diet consisting of mostly whole foods is much better for you in the long run. Supplements complement this, but if you are eating too much or not exercising enough, no product in the world that can aid fat loss, will help you.#5 Accountability
